Dallas-based social lifestyles ezine socialwhirl.com receives over
4 million hits during 2006

Update: socialwhirl.com averages 600,000 hits per month as of August 2008

Celebrating its fifth anniversary in December 2006, socialwhirl.com champions
non-profit organizations and the volunteers and businesses which support them by showcasing their special events on the internet

(January 1, 2007 - Dallas, TX) "When socialwhirl.com first went online in December of 2001 we could only dream the site would become so popular," said Sharon Adams, owner and president. "Receiving over four million hits in the span of one year from countries all over the world just astounds me! It also validates our mission: to publish party pics and feature articles about non-profit organization special events and showcase the volunteers and businesses which support them. It really does make a difference not only to them, but is news to people all over the world."

Since its inception, socialwhirl.com has published feature articles and thousands of party pics from galas, luncheons, parties and teas benefiting hundreds of non-profit organizations at no cost to those organizations.

The website also features pages highlighting clients of Adams' public relations firm, Adams Communications Public Relations, which specializes in public relations for non-profit organizations' special events.

"We work every day to make their sponsorships, donations and missions visible to the world," Mrs. Adams said. "We offer heartfelt thanks to our advertisers and sponsors for supporting us in our endeavor to get the word out and at the same time, hope we have redefined the words social whirl to mean more than just going to party after party."

Redefining the words "social whirl."
Socialwhirl.com goes straight to the core of the social scene, giving readers insight into what really happens in society and the volunteers and businesses which make it happen.

The website publishes the real stories behind the people who are the center of what fundraising is all about:

* Men and women volunteers who run charities with the same acumen and tenacity as if they were running multi-million dollar corporations;

* The businesses and individuals whose generosity funds major expenses of galas, luncheons and social gatherings which spark the public interest, encouraging people to attend their events and support their cause.

* Those who support their favorite cause by purchasing tickets, attending the events, buying raffle tickets, bidding on silent auction items and encouraging their friends to support these causes.

Lifeline of support:
To those non-profit organizations, charities and beneficiaries who reap the monetary rewards, the benefits are their lifeline of support. They are absolutely grateful and benefit greatly from the publicity, awareness and recognition of their organizations.

Beyond the party scene:
That's where socialwhirl.com comes in. Coverage goes beyond the party scene. Mrs. Adams is dedicated to celebrating the philanthropic spirit by showcasing the extraordinary efforts of non-profit organizations, volunteers and businesses that support them through the internet. She publishes mission statements, underwriters and sponsors and add to those lifestyle features, business news and announcements, party pics from cities everywhere, including Dallas, Highland Park, University Park, Aspen and Santa Fe.

Everyone wins:
"In my experience I have seen that when non-profit organizations, charities, individuals and businesses are brought together and gain visibility and recognition for their efforts, everyone wins," Mrs. Adams said. "Publishing party pics on the internet not only generates excitement about the special event, but also links to the business and non-profit's website, driving traffic their way, too."

For instance, when someone visits socialwhirl.com and links to coverage for "A Special Evening with Tom Jones" presented by Alliance Data and benefiting Special Care & Career Services (SCCS), not only do they see how much fun the party and concert were, but they can also link to the websites for Alliance Data and SCCS, when normally, they wouldn't even have thought of going to those websites.
So, the business that supports the non-profit and the non-profit organization all receive visibility from being on socialwhirl.com, plus visits from possible future clients and donors.

Socialwhirl.com is named Praise Worthy by Consumer Reports Web Watch since applying for consideration in 2003.
Socialwhirl.com does not spam or sell/utilize email address to anyone for any reason. Spyware or tracking devices are not placed on computers.

Maintaining editorial integrity:
When a story is brought in that the editors think readers would like to know about, a writer is assigned to conduct the interview, write the story and it is published at no cost to any business or organization. When someone buys or sponsors an ad or pages, it is listed as such.

eBuzzNewsletter
As the popularity of socialwhirl.com grew, people started asking how they could know about updates on socialwhirl, so eBuzzNewsletter was created in April 2006. An opt-in email newsletter, eBuzzNewsletter sends news and press releases to media, public relations professionals, business and social leaders, young professionals, once a week.

It is a compilation of announcements the editorial staff believes are newsworthy and of interest to readers, as well as links to updated pages on socialwhirl.com. Included are sponsored announcements (ads), as well. They are marked as "sponsored" to distinguish them from editorial content.

When a business or organization applies to buy an announcement or ad in eBuzzNewsletter or socialwhirl.com, like most other publications, the advertising executives approve the vendor first. Then ads are accepted. In this way, a consistent quality product is maintained for readers.

Supporting print media:
"Dallas has many print publications which publish non-profit organizations special events and we support their efforts," Mrs. Adams replied. "We publish photos from PaperCity, Modern Luxury Dallas and D Magazine's parties, as well.

We also link to pages on The Dallas Morning News, People Newspapers, Park Cities News and other media websites that pertain to stories we're publishing so our readers will have as complete a story as possible."

In conclusion:
"We are thrilled about reaching our highest watermark of four million hits from thousands of unique sites in the span of one year," Mrs. Adams said. "We look forward to continued growth and thank all who visit our website. So many readers have shared kind words, positive feedback and support. We will continue to work hard to get the word out there!"

For more information, contact Sharon Adams, 214.343.4402 or sadams@socialwhirl.com

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