DJ Johnny Bravo took the reign and spun disco tracks for non-stop dancing until the evening’s end when cake pops were passed out the Palm Springs-attired attendees.

The Launch of TheSocietyDiplomat.com:
The New Style and Society Destination

Celebrate Spring’s Palm Springs-inspired Style

W Hotel Patio in Austin, TX

The new media platform, The Society Diplomat offers audiences doses of glitz and glamour that have been missing in this Recession.

In addition to the website and blog, Lance Avery Morgan recently penned his first novel, also entitled, The Society Diplomat. A guilty pleasure, the tome is already creating a buzz amongst the literary and entertainment communities from coast to coast. From mystery and mayhem and murder to debs and debauchery - the exciting debut novelwill have you hooked from the first chapter. Available soon on Amazon.com and TheSocietyDiplomat.com

The party to celebrate the endeavor was a beacon of Mid-Century chic when guests from around Texas, L.A. and N.Y. arrived on the patio of the new W Austin.

The Vueve Champagne cocktails infused with berries, the Belvedere vodka martinis and the Terrazas wine toasted the evening’s success while party-goers enjoyed the W’s passed hor d’oeuvres were serenaded to the Bossa Nova sounds like The Girl From Ipanema, and Desifinado before pop performer Larissa Ness took the stage to perform a few hit songs.

The Society Diplomat is a force to be reckoned with. Referred to as The Dominick Dunne of Texas by The Elegant Texan magazine, event host Lance Avery Morgan combines the best of all worlds… those of society, style and creativity.

"I love Palm Springs," says Morgan, The Society Diplomat's media platform founder, about the event’s theme. "When I lived in L.A. for so long, I popped out to 'The Desert,' as often as I could. I was fortunate to have met and shared a gin and tonic with the great Dean Martin at the Racquet Club before he died in the mid- 90's.

What Palm Springs meant to the 1960’s Rat Pack is part of what I and superstar event producer Camille Styles Moore wanted to create for this event. Bring on the Pucci and cocktails.”